Product Commercialization


A growing number of small and mid-size pharmaceutical and life sciences companies realize the need to integrate commercial and operational factors into the formulation development at an earlier stage.

Early integration ensures a successful launch, enhances product market acceptance and patient adherence, addresses risk management & mitigation and demonstrates launch excellence.

MediCan provides a range of consultation services from high level planning and strategy approaches to dedicated project management on a wide range of product commercialization activities.



We offer the following:


  • Business development and alliance building management with partners, subcontractors and strategic suppliers, in order to establish successful cross company relations.


  • Development and management of product configuration & delivery systems – defining product commercial presentations from formulation specs and attributes (shape, size, color etc.) through primary & secondary containers, and procedure kits:

    • Characterizing patient & health care provider preferences

    • Direction on user preference research and Usability studies

    • Development and analysis of functional testing

    • Reusable, disposable and add-on devices, either as stand-alone or as part of user administration kit.


  • Assistance with defining operational strategy, processes and infrastructure to support products under development – operational risk assessment in various marketing authorization approval scenarios, mitigation plan, technology upgrade and scale up investment analysis vs life cycle timeline.


  • Operational readiness

    • Labeling approval process

    • Monitoring tech transfers

    • Industrialization and capacity scale up project management

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